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To be a good marketer you need to understand three things – what your market needs, what your company offers that meets that need and how to communicate that relationship. In an era of hyper competition, entrepreneurs struggle to cut through the noise to create and maintain a solid sales pipeline and marketing strategy.
At this eTTP session, we focus on sales and marketing in a holistic way. We do this by looking at how to brand and position yourself, your business, as well as practical tactics to ensure you secure and maintain clients.
Karabo Songo is a qualified brand specialist and serial marketing entrepreneur, with business interests that focus on the advertising and marketing industry. Karabo’s management experience ranges from IT Empowerment deals, Hospitality/Leisure & Marketing/Advertising investments. He has come to make a success of a marketing/communications investment group – Fastgro Investment Holdings with its largest investment being Brave Group with varied interests in the industry value chain and various corporate local and global clientele.
Black Maven Consulting is a research and advisory firm providing strategic council to both public and private sector clients. This duo will share a practical step by step approach to strategically planning and executing your sales plan. With over 30 years of experience in the financial sector. Between the two directors, the firm has strong credentials in market analysis, forecasting, feasibility studies and strategy development.
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