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TO THE POINT

SESSIONS

18

Jul

2019

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Property Point’s Entrepreneurship To The Point session on....

Sales #NoSellingNoBusiness

To be a good marketer you need to understand three things – what your market needs, what your company offers that meets that need and how to communicate that relationship. In an era of hyper competition, entrepreneurs struggle to cut through the noise to create and maintain a solid sales pipeline and marketing strategy.

At this eTTP session, we focus on sales and marketing in a holistic way. We do this by looking at how to brand and position yourself, your business, as well as practical tactics to ensure you secure and maintain clients.

Event Details:
Date
Thursday, 18 July 2019
Time
18:00 - 20:30 (Please arrive promptly)
Venue
15 Alice Lane, Sandton, Equinox Leadership and Innovation Centre, Absa Capital Building
Investment
R180pp online, R200 at the door, includes light refreshments
Topics Covered:
  • Branding and position in an era of hypercompetition and digital communication
  • Building and implementing an effective sales strategy to leverage on your unique position
Speakers:

Karabo Songo, Group CEO, Brave Group

Karabo Songo is a qualified brand specialist and serial marketing entrepreneur, with business interests that focus on the advertising and marketing industry. Karabo’s management experience ranges from IT Empowerment deals, Hospitality/Leisure & Marketing/Advertising investments. He has come to make a success of a marketing/communications investment group – Fastgro Investment Holdings with its largest investment being Brave Group with varied interests in the industry value chain and various corporate local and global clientele.

Thabo Kobokoane & Grace Otineo, Founder and Director, Black Maven Consulting

Black Maven Consulting is a research and advisory firm providing strategic council to both public and private sector clients. This duo will share a practical step by step approach to strategically planning and executing your sales plan. With over 30 years of experience in the financial sector. Between the two directors, the firm has strong credentials in market analysis, forecasting, feasibility studies and strategy development.

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